11:10 – 11:30 AM

TECH TALKS

THE POWER OF AUGMENTED REALITY IS IN YOUR PALM

Janosch Amstutz, Founder, HoloMe

For the first time; life-size, high definition human holograms, are accessible through the everyday smartphone or tablet with minimal data usage, turnaround time, and processing power. HoloMe is a deep tech computer vision company focused on the creation of holograms of humans in augmented reality. They are a software only solution using a mix of algorithms and industry standard tools to avoid the uncanny valley achieving HD visual experiences for marketing, advertising and communication. The solution is being deployed on current model smart phones direct to consumers, avoiding the hardware risk of speculative waiting on future wearables.

ENGAGING THROUGH SENSORS & MIND / BODY EXPERIENCES

Tre Azam, CEO, Myndplay

MyndPlay are a UK based company with a passion for the Mind and Tech; creators of the revolutionary VR ready MyndBand EEG Brainwave headset and the MyndPlayer interactive mind controlled video platform which allows users to control, influence, and interact with video games, apps and movies using only their mind and emotions. Grounded in brain research the MyndPlay platform was created to empower users to train their brains to improve attention, meditation skills, and the ability to overcome mental obstacles through entertainment, simulations and guided training applications.

SETTING THE SCENE...

10:00 - 10:10

Navigating the new content landscape.

What does life look like after lockdown?

How has quarantine impacted the world of branded content?

10:10 - 10:20

DATA: WHAT'S THE OPPORTUNITY?

How has viewing behaviour changed?

Where are the eyeballs and where's the attention being held?

What has changed in terms of platform and device usage?

What have brands been doing and what's the reception been from consumers?

10:20 - 10:35

CREATIVE: HOW TO CREATE CONTENT NOW AND IN FUTURE

How can you create content remotely or repurpose what you already have?

What kind of content do people want to see?

Entertainment vs Education, Long-form vs Short-form, Brand vs Product: What works best and how do you approach them all?

What does the future look like: becoming a 'destination' or broadcaster.

10:35 - 10:50

MEDIA: HOW TO GET YOUR CONTENT SEEN

You have a channel or content plan: now how do you get it seen?

What will be the impact of digital fatigue post lockdown? 

How do you still drive mass reach and how do you re-target and move audiences between platforms?

10:50 - 11:00

LIVE Q&A

Opportunity for attendees to ask any questions to our panellists via the live chat function.

Evolution and Opportunity

Transforming the role of brands in sport sponsorship

WATCH ON DEMAND

DIGITAL EVENT

Little Dot Studios and WING are a full service content production and distribution studio focusing on sports and entertainment. 

We work with brands and rights holders to deliver engagement and reach, collectively managing 6 billion+ organic views across YouTube every month, the biggest on the planet.

Our clients have included Brewdog, Net-a-Porter, Formula E, Red Bull, Vodafone, Hugo Boss, Santander, Coca-Cola and Nissan.

If you'd like to talk to us about how we could help you activate your sports sponsorship through digital content, fill in the form below. 


Who are we?

AGENDA

with guest speakers from

Coca-Cola is the longest sponsor of the Olympic Games. We'll be joined from Tokyo by the VP of Olympic Assets and Marketing, who will talk about Tokyo 2020+1 and how the brand adapted its approach to the Games one year on.

Santander is an official sponsor of the UEFA Champions League. We''ll speak to the Marketing Director about how they re-purposed their sponsorship of the tournament in 2020.

And to bring these ideas to life, we'll take a deep dive into two case studies:

WATCH ON DEMAND
GET IN TOUCH

The Fan Experience

Over an hour, we'll discuss:

How has it evolved through digital due to COVID?

Are we getting more access as fans? 

How have brands and rights holders been able to leverage their attention?

The Role of Brands

How have brands had to adjust their activation strategy? 

What’s been successful and not so successful?

How do you, as a brand, identify what you should do differently in 2021 when it comes to your sponsorship, partnerships or content?

Our Speakers share their expertise in digital content, media, brand partnerships and sponsorship activation

WILL INGHAM

WING LONDON  |  FOUNDER & CREATIVE DIRECTOR

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DAN SHERWOOD

SANTANDER  |  MARKETING DIRECTOR

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NAV SIDHU

SIDHU & SIMON | FOUNDER MD

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KELLY CATES

SPORTS BROADCASTER

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JAMES WILLIAMS

THE COCA COLA COMPANY | VP OLYMPICS ASSETS & EXPERIENTIAL MARKETING (TOKYO 2020)

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JADE RAAD

LITTLE DOT STUDIOS  |  HEAD OF PARTNERSHIPS

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In this exclusive event brought to you by WING London and Little Dot Studios, featuring a panel hosted by sports broadcaster Kelly Cates and panellists from superbrands Coca-Cola, Santander and sports marketing and sponsorship activation agency Sidhu & Simon, we explore the biggest shifts and trends impacting brand involvement within sport.

Specifically focusing on content, digital transformation and sponsorship activation, we look at ways that brands are continuing to adjust their strategies and build amazing fan experiences.

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And while we all can’t wait to get back to the stadiums, it's essential that we continue to build on the great leaps that have been made during this time. 

The innovation we’ve seen within content, whether from teams and associations or brands and broadcasters, has only helped to deliver a much deeper and more connected experience for fans. So even with an impending return of live fixtures as we know them, it’s essential that brands continue to evolve their role within sports – whether that’s through sponsorship, partnerships, longform content or social.

Covid-19 has led to the rapid digital transformation of sport – faster than we could ever have predicted - forcing fresh creativity across sponsors and creators alike.

COVID 19 -> SPORT 21

Covid 19 -> Sport 21: Evolution and Opportunity